Britt Bowman
The Archive

Letters

A weekly letter for operators: one named constraint, why it costs more than it looks, and the test that tells you whether it is yours. Every issue is published here after it goes out.

Letter
Every quarter, a different theory
Q1 it's capacity, Q2 it's messaging, Q3 it's the leads. The reason the theory keeps changing is the leak underneath the other four, and it is not a lead problem.
Letter
Two definitions of qualified
A company increased conversion without a single new lead by agreeing on one word. How to run the same test on your own GTM system this week.

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